You're done with plans that demand perfection. Let's create something that actually fits your real life.
You look in the mirror and don't recognise the person looking back. You're tired, you're sluggish, and for the first time, you're starting to worry about how many 'good years' you have left.
Maybe you've considered the injections, or even tried them. For the right person they can genuinely help, and I'd never tell you otherwise. But they're only part of the picture. They won't build the strength you need to stay active in retirement, they won't give you your energy back, and they can't teach you how to keep the results once you stop.
Fat loss is only one piece of the puzzle.
I give you a Metabolic Reclaim.
Let's be honest: At 40, 50, or 60, the stakes are different.
When you were 22, you lost weight to look good on a holiday. Now? You're realising that if you don't fix this now, you might not just be "uncomfortable" in your skin; you might be physically unable to enjoy the retirement you've worked your entire life to build.
Losing weight is one thing. Building a body that lasts is another.
The injections can move the scale, and for some people they're a useful tool. But on their own they won't:
Most of my clients come to me feeling like they are "living in someone else's body." They feel sluggish, heavy, and if they're being honest, scared that they've left it too late.
It is never too late, but you do need a different strategy.
My 'Dial' Method is designed specifically for the mid-life body.
We don't do "all-or-nothing" because your life is already full. We use the Three Pillars to build a metabolic insurance policy:
So you stay metabolically "young" and physically capable.
So you stop ending every day on the sofa with zero left in the tank.
So that when you finally reach retirement, you have the health to actually enjoy the wealth you've created.
Don't just "lose weight." Reclaim your future.
Nutrition doesn't require suffering; we support you with calorie targets, nutrition advice, and how to keep hunger at bay without white-knuckling your way through every meal.
Over 100 recipes, meal ideas, and accountability that removes the guesswork.
No starvation. No sadness. Just easy, enjoyable food that supports fat loss and actually keeps you full.
You'll learn the fundamentals of exercise that support fat loss and help you live longer.
Not elaborate setups for 30-second exercises.
Not influencer nonsense. Just what actually works.
Gym and home programmes included.
Not ready to train? Exercise is optional. You'll still lose fat. Add it when you're ready.
This isn't a copy-paste system that worked for me, so it'll work for you.
This is built for you. Only you.
Your schedule. Your food preferences. Your stress levels. Your actual life.
Most coaches fail because they give you their system and expect you to fit into it.
I do the opposite.
I learn you. I get what makes you tick, what derails you, what you'll actually stick to when life gets messy.
Then we build a plan around that - not around some ideal version of you that doesn't exist.
Because adherence isn't about willpower. It's about designing something you can actually follow.
You're not getting a meal plan that stops working the second we stop working together.
You're getting an education.
Direct access to me, plus videos, guides, and resources that build on each other, teaching you the fundamentals of fat loss in plain English.
The goal isn't to make you dependent on a coach forever. It's to teach you so well that you become your own expert.
You won't be guessing anymore. You'll know exactly what works for your body, your life, and your goals.
And when life throws you a curveball? You'll know how to adjust. Not restart.
MORE TESTIMONIALS
Thanks for clearing my head which had been bombarded with weight loss techniques of which hadn't worked. It's been simplified with expert guidance and I feel motivated to continue
Craig has been a godsend. Extremely attentive and encouraging without being overbearing. He has helped me see it is so much more than dieting alone and he has helped improve my mindset. So much so I rejoined a gym! The App he uses is really easy to follow and although his coaching is all online, you wouldn't know it.
Craig has helped me understand how to loose weight in a healthy way and supported me throughout the entire process. I can honestly say he has helped change me for the better. He is so supportive and his energy to help 'better yourself' is always there.
If you have health and fitness goals but also a life to juggle, I would highly recommend Craig. As someone who was always fit and active previously, I had allowed work, children, the usual stuff, to take their inevitable toll on my body and my motivation. I'd erected mental barriers and various attempts to lose weight and get out of bad habits came and went over the years. Craig has helped me develop self-discipline and a mindset to keep myself accountable. He also helped with my understanding of nutrition, something that I am particularly thankful for.
Craig has been absolutely fantastic helping me achieve my goals. As a Middle-aged man who had let things slip badly, Craig listened to what I wanted to achieve, and gave me excellent guidance to get going and to break the cycle I had gotten myself into. He has also adapted elements brilliantly as little things cropped up, even changing my programme when I injured myself running. For someone like me, his advice and mentoring has been perfect and precisely what I needed to break the cycle and get myself healthy and much, much slimmer! Hit my target months earlier than expected...and TBH never really thought that I would have... Highly recommended.
When I found Craig, I was really sceptical about whether an online coach would work for me as I had only ever worked with trainers in person. HOWEVER I am so pleased that I signed up because it actually works so much better than having an in person session once a week! As a busy mum and someone recently diagnosed with ADHD I absolutely love the support and accountability that Craig offers. It's really easy to fit the tailored workouts into my hectic schedule and I have learnt so much about nutrition my health has improved dramatically.
Good to speak to someone that makes it makes sense and who gets it really - look forward to upcoming 121 spaces
No guesswork, no being left on your own. Here's exactly how we get started together.
You book a relaxed, no-pressure call and fill in a short bit about yourself first. It's a chance for us both to see if we're the right fit, with no commitment either way.
I take the time to understand where you're starting from, what you actually want, and everything that's tripped you up before. This is the bit most coaches skip. It's the bit that makes the difference.
Your nutrition, your training, your habits, all shaped around your actual schedule and not some ideal version of you that doesn't exist. You'll know exactly what to do first, and why.
You're never left guessing or going it alone. Busy week? We dial it down. Clear run? We turn it up. I'm in your corner the whole way, adjusting the plan around whatever life throws at you.
This was never about keeping you hooked on a coach forever. You'll come out understanding your own body so well that you keep the results for life, on your own terms. That's the whole point.
A relaxed, no-pressure chat to see if we're the right fit for each other.
It's not broken, but it has likely "down-regulated."
After 40, if you aren't actively protecting your muscle mass and managing your stress (The Lifestyle Pillar), your body goes into a defensive crawl.
The Dial Method isn't about eating less; it's about eating smarter to signal to your body that it's safe to drop the fat.
This is exactly why you need 1:1 coaching and not a generic app.
A generic plan expects you to change your life to fit the program.
I change the program to fit your life. If you have 20 minutes, we dial it to a 3. If you're travelling, we adjust the nutrition dial for hotel living.
My job is to find the "pockets of opportunity" in your existing schedule.
I'm not anti-injection. For the right person they can be a real help, and I've worked with people who've used them. But fat loss is only one part of the puzzle.
The injections won't build or protect your muscle, they won't teach you how to eat and train for the long run, and they can't tell you what to do when you come off them. That's the gap I fill.
Whether you've used them, are thinking about it, or never will, my job is to give you the strength, the energy and the skills to keep your results for life, on your own.
Biology doesn't have an expiration date. While you might not recover like a 20-year-old, your body is incredibly responsive to the right stimulus.
In fact, the "transformation" at 45 is often more life-changing because it impacts your blood pressure, your sleep, and your mental clarity almost immediately.
In my coaching, there is no "zero." Even in your busiest, most stressful week, we find a "Level 1" action, such as a 10-minute walk or a specific protein goal.
We remove the "shame cycle" of failing a diet and replace it with constant, imperfect progress.
That is how you win long-term.
A good personal trainer charges somewhere between £45 and £65 for a single hour, and the moment that hour's up, you're on your own for the other 167.
My coaching is £57 a week. But that isn't an hour of someone watching you exercise. It's me structuring your whole week, all 168 hours of it: your nutrition, your training, your habits, and the support to keep it all on track when life gets in the way.
We'll go through exactly what's included on your call, and make sure it's the right fit before you commit to anything.
The biggest lie we tell ourselves is: "I'll start once work settles down," or "I'll focus on me after the children are back in school."
If you are 40+, you know by now that life never actually gets quiet. There will always be a holiday, a deadline, a family crisis, or a reason to delay. If you wait for the "perfect time," you'll still be losing the same 5kg, and feeling even more sluggish, this time next year.
The Dial Method was built specifically for the noise. It wasn't designed for a perfect life; it was designed for your life.
I'm looking for the right fit, not just any fit.
I am so confident that this will be the most sustainable, common-sense approach to fitness you have ever tried that I remove all the risk for you.
I offer a Full 14-Day Money-Back Guarantee.
If we get two weeks into your coaching and you don't feel like this is the exact strategy you've been missing, just let me know. I will refund your investment in full, no awkwardness, no hard feelings.
I only want to work with people who are 100% certain they are in the right place to reclaim their health.
I take on only a limited number of 1:1 clients to ensure the level of support remains 100%.
If you're ready to stop relying on the scale alone and start building a body that lasts, let's talk.
2 to 3 new clients a month. Book a call to start.