FEBRUARY START APPLICATIONS CLOSE ON 31st January 2026

Fed Up With Fitness Advice From People Who've Never Had Real Life Get in the Way

Fed Up With Fitness Advice From People Who've Never Had Real Life Get in the Way

Applications close 31st January 2026

You're done! Done with trying to keep up with 25-year-old fitness influencers who've never had a mortgage, ageing parents, work deadlines, and a social life all competing for their attention.

Done with plans that demand you meal prep for three hours on a Sunday when you've got a million other things to do.

Done with feeling like your body isn't responding the way it used to when really, you've just been following advice designed for someone whose biggest responsibility is remembering to post their gym selfie.

Let me guess what happens next.

You'll read this. You'll think "yes, this makes sense." Maybe you'll even feel a bit hopeful.

Then you'll close the page.

You'll tell yourself you'll come back to it. Or that you'll start Monday. Or after the birthday party. Or when work calms down a bit.

And six months from now? You're in exactly the same place.

Still uncomfortable in your clothes. Still avoiding photos. Still telling yourself "I'll sort this out soon."

But here's the problem... your 40s don't wait.

Every month you put this off is another month of feeling like this. Another month of avoiding the mirror. Another month of your body getting further from where you want it to be.

You're not too old. You're not too busy. You're not broken.

You've just been following advice that was never designed for your life in the first place.

So let's stop this cycle. Together.

What if you actually master what matters?

That's what my DIAL Method teaches you.

No gimmicks. No fads. No unrealistic expectations.

Just what actually works.

What is the DIAL Method?

The all-or-nothing approach doesn't work! With the dial method I teach you when to dial up or down based on real life.

Never falling into the all-or-nothing trap again.

What makes my coaching different?

I'm not here to sell you supplements. I'm not here to keep you dependent on my coaching forever.

I'm here to teach you what actually works so you can do this yourself.

Other Programmes

  • Overcomplicate everything

  • Make you feel like a failure, when life gets busy.

  • Falls apart when life happens

  • Keeps you dependent.

My Programme

  • Works with real-life scenarios.

  • Focus on what actually matters removing overwhelm

  • Teaches you to be independent.

  • Gives you strategies to work around and with life challenges

Don't worry, we can help!

What makes my coaching different?

I'm not here to sell you supplements. I'm not here to keep you dependent on my coaching forever.

I'm here to teach you what actually works so you can do this yourself.

Other Programmes

My Programme

  • Overcomplicate everything

  • Focus on what actually matters removing overwhelm

  • Expect perfection and nothing else. Make you feel like a failure, when life gets busy.

  • Works with real-life scenarios.

  • Falls apart when life happens. Leading to all-or-nothing.

  • Gives you strategies to work around and with life challenges

  • Keeps you dependent.

  • Teaches you to be independent.

Don't worry, I can help!

Who's This Perfect For

You're sick of feeling like a failure for not being perfect

You've tried multiple diets and they've all failed

You want to understand what actually drives fat loss

Tired of plans designed for people with no responsibilities

Your looking for progress without the overload

You're ready to start something different

Who this is not for

You're looking for a magic solution

Expect results without change

You're not willing to drop the all or nothing approach

Here's what happens next.

I'm not going to say, like everyone else does on social media

"I only have 5 spaces" or "act now before it's too late" or any of that manipulative nonsense.  

The truth is: I only work with people I genuinely believe I can help.

Fat loss isn't easy. Anyone who tells you otherwise is lying to you. However, I'll make it as simple and straightforward as possible, if you're willing to put in the work.

Not just think about it. Not just be "interested." Actually do it.

That's why it's application-based. I need to make sure we're a good fit.

Here's how it works.

Click the button below to fill in a short application (takes about 2 minutes).

After you complete your form, please book a call with me to talk about your application.

No pressure. No hard sell. We'll just talk, and I'll tell you straight whether I think we're a good fit or not.

CLIENT TESTIMONIALS

★ ★ ★ ★ ★

Thanks for clearing my head which had been bombarded with weight loss techniques of which hadn't worked. It's been simplified with expert guidance and I feel motivated to continue

Diane Martin
★ ★ ★ ★ ★

Craig has been a godsend. Extremely attentive and encouraging without being overbearing. He has helped me see it is so much more than dieting alone and he has helped improve my mindset. So much so I rejoined a gym! The App he uses is really easy to follow and although his coaching is all online, you wouldn’t know it.

Anthony West
★ ★ ★ ★ ★

Craig has helped me understand how to loose weight in a healthy way and supported me throughout the entire process. I can honestly say he has helped change me for the better. He is so supportive and his energy to help ‘better yourself’ is always there.

Sophie McAllan
★ ★ ★ ★ ★

If you have health and fitness goals but also a life to juggle, I would highly recommend Craig. As someone who was always fit and active previously, I had allowed work, children, the usual stuff, to take their inevitable toll on my body and my motivation. I'd erected mental barriers and various attempts to lose weight and get out of bad habits came and went over the years. Craig has helped me develop self-discipline and a mindset to keep myself accountable. He also helped with my understanding of nutrition, something that I am particularly thankful for.

Chris Bush

CLIENT RESULTS

Video Testimonials

FAQS

Is there a tie-in period to your coaching?

Nope, absolutely not.  It's payable monthly and you can leave at any time.  I don't believe in contracts. My view is that if you're a good coach, people stay.  Which is why I have clients who have been with me for years.

Are there any guarantees?

I have no doubts in my abilities to change your life that I offer a 100% no questions money back guarantee in the first 14 days. If you don't like it, you don't pay a single penny. 

How much is coaching?

A typical personal trainer in a gym will charge you between £45 - £100 for an hour of their time, and that doesn't normally include nutrition advice, habit formation,  feedback, support and direct contact throughout the week.  

Let alone planning and structuring a programme that works specifically for you outside of an hours exercise you get with the Personal Trainer. 

With me, you get all of that and much more for less than £60 per week (between £6.50 - £8.50 per day).  

Now, I know coaching isn't cheap, but I'll tell you this; how I work and my goal is to get you from needing a coach to no longer needed a coach.

What do we get as clients?

Clients come in wanting to lose weight, but they leave with so much more.

Coaching isn’t about a one-size-fits-all program or a terrible meal plan, which teaches you nothing.

It’s about building autonomy, so you can navigate your own journey, feel in control, and never have to worry about gaining a few pounds or chasing the next fad diet again.

When you are invited to book your application call, I will break down how I will do this specifically for you.

Will this work if I have a busy schedule?

Yes - this is specifically designed for busy adults with real-life responsibilities. No meal prep Sundays required, no 5am workouts expected.

What happens after the call?

If I think we are a good fit, I will offer you a space and we will begin building a programme that works for you.